Experience
I focus on Creative Art Direction, Photography, Branding, Social-first, 360° Campaigns, Film and Typography. Whether it’s shaping a brand’s visual identity or creating immersive storytelling across platforms, I’m all about fun projects and making cool stuff.
K10 Studios - Creative director (Freelance)
↳ AUG 2019 - Present | Amsterdam, London, NYC, Berlin, Barcelona & Dubai
Conceptualizing and leading Social-first & Traditional campaign work for Google, DDB&Tribal, Formula 1, Nivea, Dove, Ogilvy, Saatchi, Publicis One touch, Albert Heijn, TomTom and MWM.
Hey Honey - Creative director
↳ Jun 2022 - Jul 2023 | Amsterdam
Devised the digital concepts and strategies for campaigns and monitored their progress. Direct and motivate teams of art directors, designers and copywriters. Brands - JBL, Crocs, Waterbear, Semrush, Airasia.
DDB & Tribal - Senior creative / Art director
↳ Sep 2017 - Aug 2019 | Amsterdam
Devised the digital concepts and strategies for campaigns and monitored their progress. Collaborated with account executives to obtain knowledge of clients requirements. Directed and motivated teams of art directors, designers and copywriters. Brands - Adidas, Royal Canin, Honor 9x.
TBWA - Senior creative / Art director
↳ Feb 2017 - Aug 2017 | Dusseldorf
Spearheading the branding strategy by overseeing the process. Provided ideas and guidance to creative team to effectively launch new project.
BBDO Proximity - Senior creative / Art director
↳ Sep 2014 - Feb 2017 | Dusseldorf
As part of creative team, produced an engaging & effective online advertising campaigns. Supervised designers in creating designs and layouts. Brands - Vitality Alliance, Post bank, Davidoff.
AKQA - Senior creative / Art director
↳ Apr 2013 - Sep 2013 | San Francisco
Helped to launch a new campaign to sustain and increase foot prints on the platform. Brainstormed ideas and concepts with the creative team. Prepared storyboards and sample campaigns for client approval. Brands - Google+.
Mullen Lowe - Creative / Art director
↳ Dec 2011 - Jun 2012 | Bombay
Worked alongside Art director to create advertising material. Brainstormed ideas and concepts with the creative team. Brands - CocaCola.
Grey - Creative / Art director
↳ Dec 2010 - Nov 2011 | Bombay
Assisted senior creatives on various advertising campaigns. Brainstormed ideas and concepts with the creative team. Brands - Ferrero Rocher, Reliance, Parle.
JWT - Creative / Art director
↳ Jun 2007 - Dec 2010 | Bombay
Worked alongside Art director to create advertising material. Brainstormed ideas and concepts with the creative team. Brands - Cadbury, HSBC, Morphy Richards.
Side Gig / Passion project
Based on a Story - POP UP store
↳ 2021 - Present | Los Angeles
www.basedonastory.co